A warm welcome and thank you to our Newest Gold Member - Experience Gold Coast

Founded in 2023, Experience Gold Coast was created when five of the city’s major entities merged to become one organisation with the mission to drive growth and opportunities for tourism, events, education and arts and culture. 

Adopting the proven formula of other global cities, Experience Gold Coast, amalgamates the functions previously delivered by HOTA, Destination Gold Coast, Major Events Gold Coast, Study Gold Coast and Placemakers. 

Capitalising on valuable collaboration, greater alignment and new opportunities created by this united team, Experience Gold Coast drives a dynamic future for the Gold Coast with a collective focus on cementing our city’s global reputation as the Lifestyle Capital of Australia. 

The best is yet to come for this city and Experience Gold Coast presents the opportunity to propel our city’s success through an agile, partnership led, digitally robust and visitor-focused strategy. With a clear remit to drive growth in the visitor economy, education, major events and arts and culture, Experience Gold Coast will elevate and transform the perception of the Gold Coast, leverage our enviable lifestyle and idyllic climate, repositioning the city as a premier global lifestyle destination.

With a united team and a more powerful voice for our city, Experience Gold Coast promotes, advocates, and collaborates with industry, government, and the community to drive sustainable growth of visitation, expenditure and experiences that benefit our community culturally, economically, and socially. 

Website: www.experiencegoldcoast.au/